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May 29, 2023

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POC recently announced its “lightest sunglasses ever,” a titanium wire rig that beats its predecessor on the scale by one gram. Yes, just one gram. Nonetheless, the Elicit Ti is technically the

POC recently announced its “lightest sunglasses ever,” a titanium wire rig that beats its predecessor on the scale by one gram. Yes, just one gram.

Nonetheless, the Elicit Ti is technically the lightest sunglass POC has ever built. The wire earpieces are a “truss” design. Using titanium salvaged from used medical instruments under claims of sustainability, the company has officially defeated its previous lightest sunglass, the Elicit, by one gram — 23 to 22g.

The savings represent two years of progress.

I’m admittedly low-tech, but the Swedish brand layers claims of curation onto the sunglasses in a way that’s so saccharine, so naked, there is no way not to lampoon it.

With a “perfect balance of rigidity and weight,” POC “creates a unique product with optimal stiffness, comfort, and balance.”

This is not a rear triangle. It’s a pair of sunglasses.

Team EF Education-EasyPost tested the Elicit Ti at the Giro d’Italia, and landed one rider in the top 50.

Cyclists at large, though, responded avidly to the glasses. The special model was limited to just 365 pairs, and was sold out as of this writing (at $400 MSRP).

pocsports.com